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Content creators & influencer partnerships
We receive a high volume of requests from content creators interested in visiting Greater Victoria. While we aren’t able to support every opportunity, each request is reviewed to ensure alignment with our current priorities and media strategy.
If you are considering reaching out, the guidelines below may help determine whether there is a potential fit. We recommend submitting requests at least 4–6 weeks in advance of proposed travel dates. Please note, hosting is not provided from June 20-September 7.

Audience & content alignment
We look for creators whose audiences:
• Have a demonstrated interest in travel, culture, food, wellness, sustainability or outdoor experiences
• Are based in key markets such as Canada, the Western United States, and the UK
• Align with Greater Victoria’s story pillars, including culinary, cultural, wellness, family-friendly, sustainability, and nature-based experiences

Platforms, engagement & reach
We typically prioritize the following platforms:
• Instagram
• TikTok
• YouTube
• Blogs and editorial-style platforms
While there is no fixed threshold, we generally look for creators who demonstrate:
• An established and engaged audience
• Consistent posting and high-quality storytelling
• Strong engagement rates relative to audience size

A note on evaluation
We recognize that not all creators have equal access to growth opportunities due to systemic barriers. While we aren’t able to support every opportunity, each request is reviewed to ensure alignment with our current priorities, media strategy, and our commitment to inclusive and diverse storytelling.
Each request is reviewed case by case, with consideration for content quality, perspective, and alignment with our goals and story pillars.

Submitting a request
When reaching out, please be prepared to share:
• Audience demographics (including top geographic markets)
• Engagement metrics
• Links to relevant content or a media kit
• A proposed content angle or story idea
• Level of support you are looking for
• Preferred travel dates

Support variation
Support from Destination Greater Victoria varies depending on the opportunity, timing, and alignment with our priorities.
While some collaborations may include hosted experiences, others may involve more limited support. This could include:
• Assistance in coordinating elements of your visit
• Select hosted experiences or partner introductions
• Attraction access or passes
• Collaboration opportunities with local businesses
In some cases, we may not be able to provide hosting, but are still happy to stay in touch for future opportunities where there may be stronger alignment. We prioritize opportunities where there is clear alignment between proposed content, audience, and destination objectives.



