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Become a Member

Invest in Victoria's Future

Destination Greater Victoria is a not-for-profit membership-driven association of over 950 tourism and non-tourism businesses and suppliers. As the Greater Victoria Visitor & Convention Bureau, we strive to increase tourism traffic in Greater Victoria and the Islands by exclusively promoting our members and Victoria as an incredible destination. Our marketing and communication efforts reach across the country, continent and planet.

Members benefit directly from sales leads and marketing opportunities and indirectly prosper from increased economic growth, which is crucial to a thriving local economy and high quality of life.

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Exclusive member benefits include:

Learn more about the value and benefits of membership with Destination Greater Victoria, download our Membership Information Guide.

  • Listing on
  • Inclusion and engagement on Destination Greater Victoria’s digital and social channels (206,000+ followers)
  • Enhanced digital package (weblink, image gallery, social media links, YouTube video)
  • Listing in Vacation Guide (200,000 copies annually) – print and online versions
  • Business featured on (2.3 million sessions in 2023)
  • Brochure placement in Victoria’s Visitor Centre (over 330,000 annual visitors)
  • Victoria Conference Centre Delegate VIP Program
  • Inclusion in visitor maps and vacation guides
  • Annual member decal
  • Use of Tourism Victoria Proud Member logos
  • Voting rights
  • Ticketing services
  • Featured and promoted over non-members
  • eNewsletter updates
  • Special rates or free attendance at mixers and membership workshops and events
  • Partnering and promotions with our Sales and Marketing teams: Business Events Victoria, Travel Trade and Travel Media
  • Access to monthly mixers and networking opportunities to extend your business relationships and letting local residents know about your business

More Information & Resources

Destination Greater Victoria is honoured to be based on the traditional territory of the Lekwungen-speaking peoples of the Songhees Nation and the Esquimalt Nation, whose historical relationships with the land continue to this day.