Our business is to promote yours. Destination Greater Victoria collaborates with members to grow and strengthen their business is great for the community and the amazing people who live here. We have the support of an engaged, deeply committed staff guided by a strong Board of Directors and a highly accomplished executive team.

Members enjoy exclusive advantages – join today.

Our mandate

Destination Greater Victoria is a not-for-profit membership-driven organization representing businesses and organizations that either are directly tourism-focused or support tourism activities. As the Greater Victoria’s Visitor and Convention Bureau, we work in partnership with over 950 members and municipalities across Greater Victoria and surrounding communities on Vancouver Island. Tourism is an estimated $1.9-billion-dollar industry in Greater Victoria and accounts for almost 22,000 jobs.

Destination Greater Victoria’s core mandate is to market Victoria as a tourism and events destination. Memberships help us inspire the world to experience our beautiful destination and bring business to your front door!

Membership benefits

Exclusive member benefits include:

Inclusion and engagement on Destination Greater Victoria's digital and social channels (106,000+ followers)
Listing in Vacation Guide (200,000 copies annually) - print and online versions
Partnering and promotions with our Sales and Marketing teams: Business Events Victoria, Travel Trade and Travel Media
Use of Tourism Victoria Proud Member logos

Member Portal

View and edit account information, including contacts, website listings, social media links and more.

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Photo & Video Library

We believe that every picture is worth a thousand words and we are proud of the stories that the images found here tell.

Image & Video Library

Member Events & Business Development Opportunities

A major part of Destination Greater Victoria's commitment to support its members is to encourage them to connect with the many services and advantages it offers.
Membership Matters Mixers
Annual General Meeting
Seminars & Workshops
Coffee Talks
Christmas Luncheon & Elections Meetings

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Destination Stewardship

It all starts with membership! Destination Greater Victoria practices a strategic approach to building business that is supported by an engaged staff that are deeply committed to learning about our member businesses and how we can best promote them.

Restaurant: Rebar

Meet the Membership Team

The team can assist you with information for developing itineraries and/or product ideas, familiarization tour participation and trade show details.

Destination Greater Victoria is honoured to be based on the traditional territory of the Lekwungen-speaking peoples of the Songhees Nation and the Esquimalt Nation, whose historical relationships with the land continue to this day.