Research & Insights

Destination Greater Victoria provides research tools and resources to help members gain a wide range of insights about overnight visitors to our region and the value of tourism to Greater Victoria’s economy.

Economic impact of Tourism


Economic Impact of Tourism: Statistic

Research Tools and Resources

Couple eating fish and chips

Victoria Residents Perceptions of Tourism in Victoria

In 2020, Insights West conducted an online survey with 701 City of Victoria residents aimed at assessing their current attitudes towards the local tourism industry.

Survey Report
Dallas Road Beach: Women on the rock

2019 Visitor Survey

Destination Greater Victoria recently completed a full-year program of visitor-focused research.


Contact Information

If you would like further information about Destination Greater Victoria’s research activities and resources, please contact:

Graham Wallace

VP Strategy, Governance, and Stakeholder Engagement
[email protected]

Sarah Fallavollita

Business Research and Sustainability Specialist
[email protected]


Destination Greater Victoria is honoured to be based on the traditional territory of the Lekwungen-speaking peoples of the Songhees Nation and the Esquimalt Nation, whose historical relationships with the land continue to this day.