Hockey Match
Sports Tourism

Major Sport Investment Partnership

The Major Sport Investment Program offers funding to organizations hosting sporting events that bring economic impact, overnight stays, and tourism promotion to Greater Victoria. The program prioritizes events that occur during peak seasons, attracts new events to the region, and aligns with specific criteria to maximize their impact and legacy.

The purpose of the Major Sport Investment Partnership is to provide funding to organizations hosting sporting events, recognizing that these events increase economic impact and overnight visitation to Greater Victoria. This partnership is designed to inspire organizations and event holders to relocate their event to Greater Victoria and target events that take place peak-season. The Major Sport Investment Program is administered through the Greater Victoria Sport Tourism Commission.

Partnership investment will only be considered for major sport events that:

  • Attract new sport events to Greater Victoria
  • Generate significant measurable overnight stays in paid accommodations
  • Have a promotional plan in place
  • Promote tourism and the region
  • Contribute to local economic development
  • Have a legacy strategy in place
  • Preference is given to off peak-season (January to April, November to December) sporting events
  • Agree and comply with the Greater Victoria Sport Tourism Commission’s sending out hotel RFPs and our process for tracking room blocks through CRM (Customer Relationship Management) technology


Please read the Program Outline carefully to ensure that your project fits with program criteria.

Please complete the Application Form.

The administration of Major Sport Investment Partnership Program is managed as per the defined policy through the Greater Victoria Sport Tourism Commission. Incomplete applications will result in a reduction in sponsorship value and/or refusal of event applications. Please note that late applications may be considered and will be evaluated on an individual basis.

Organizations can submit their application in one of two ways:

  • By email to: [email protected]
  • Or by mail to: Greater Victoria Sport Tourism Commission Suite 600-765 Broughton Street, Victoria BC, V8W 1E2
Destination Greater Victoria is honoured to be based on the traditional territory of the Lekwungen-speaking peoples of the Songhees Nation and the Esquimalt Nation, whose historical relationships with the land continue to this day.