Impact Sustainability Travel & Tourism at VCC

About the Conference

The tourism industry has the opportunity to impact global change and lead the world in a new age of environmental and social responsibility.

Date: January 27 – 29, 2025

Venue: Victoria Conference Centre


IMPACT Sustainability Travel & Tourism is presented by a partnership between Destination Greater VictoriaSynergy EnterprisesTartan Bond Integrated Communications and Starrboard Enterprises. The title “IMPACT Sustainability Travel & Tourism” was chosen to convey the importance of tourism as an economic driver as well as the large footprint it has on the environment, social and cultural fabric of a destination.


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To drive, inspire and demonstrate innovative and collaborative sustainable solutions for positive tourism development across the globe.


The outcome


Dialogue and recommendations will be captured from this annual conference of thought leaders to produce the IMPACT Conference Proceedings Paper. This paper will be distributed to all attendees to drive forward changes from one year to next. In the time between IMPACT conferences, IMPACT representatives will present the paper at other major tourism conferences throughout Canada – moving our dialogue into action.


Strategic partners

Indigenous Tourism Association of Canada and Travel and Tourism Research Association

IMPACT Sustainability Travel & Tourism is pleased to partner with the Travel and Tourism Research Association (TTRA) – Canada Chapter and the Indigenous Tourism Association of Canada (ITAC).


The Canadian Chapter of TTRA is dedicated to individuals interested in advancing the quality and effectiveness of tourism research and marketing and fosters the value and use of research in the marketing, planning and development of tourism in Canada.

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ITAC is a non-profit organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry in Canada.

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Why now?

As we experience a surge in the tourism market in Canada, environmental and social issues continue to threaten the sustainability of our planet and communities. The IMPACT founding partners recognized the urgency and opportunity in convening leaders to have a holistic dialogue about how we can create new partnerships, leverage technology, and change the trajectory of tourism towards a restorative, sustainable industry that Canada will benefit from for decades to come. This future-oriented discussion is timely and, until now, has not been convened within the tourism industry on a national scale.

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As conference organizers, we believe through conversation, inspiration and collaboration we can position Canada as a global leader in sustainability and innovation in tourism and drive a competitive advantage for the future. This is the legacy we hope to create from the IMPACT Sustainability Travel & Tourism Conference.

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How Is This Conference Different?

IMPACT is the first conference in Canada to bring together a wide variety of leaders from travel and tourism, government, academia, First Nations and NGOs to share knowledge and dive deep into the issues of sustainability and innovation. We promise an inspiring program, with practical components and takeaways while going deep into the subject matter.

Learn And Network In Victoria, BC

Victoria is a global tourism destination with sustainability at the core of its tourism product offering. Victoria has many LEED-certified hotels, carbon-neutral hotels and airlines, attractions with advanced sustainability and give-back programs, and many unique small business stories where profitability is driven by sustainability. And with 3.6 million annual overnight visitors, Victoria is proof that high-volume tourism can co-exist with sustainable product offerings.

As host city, Victoria offers valuable networking and learning experience for all delegates, with pre-conference Day of IMPACT tours, two and a half days of technical talks, interaction, special events and more – all in a beautiful natural environment that will inspire delegates.

What Attendees Are Saying About The Impact Conference…

“Reflecting on an inspiring few days at @IMPACTnational, connecting with industry, government and academics with a shared vision towards #sustainabletourism. Love being part of this group of motivated, dedicated people doing great things for our planet.” – IMPACT 2019 Delegate


“#IMPACT2019 I can see already that this conference on Sustainable Tourism is like one giant three-day TED talk with some important shifts… making sustainability actionable! Helping communities and being restorative in action. Yes!” – IMPACT 2019 Delegate


“Glad to be here for @impactnational for Canada’s leading conference on sustainable tourism. #IMPACTnational #GPC” – Elizabeth May, Leader of the Green Party of Canada


“This week I have been attending @IMPACTnational sustainability travel & tourism conference in Victoria, BC. A wonderful event! I had the pleasure of speaking on a panel about protecting culture & language thru tourism & the #Yukon Tourism Development Strategy process #Impact2019” – Honourable Jeanie Dendys, Minister of Tourism and Culture, Yukon


“Such an inspiring conference. I attended last year and found it highly informative—and full of candid talk! #Sustainable #SustainableLeadership” – IMPACT 2018 Delegate


“Thank you for a great conference. This one sets the bar for real conversations and future issues in sustainability.” – Mun Bagri, IMPACT 2018 Delegate

Destination Greater Victoria is honoured to be based on the traditional territory of the Lekwungen-speaking peoples of the Songhees Nation and the Esquimalt Nation, whose historical relationships with the land continue to this day.