IMPACT Speakers

Paul Nursey

headshot of Paul Nursey


President & CEO, Destination Greater Victoria

Paul Nursey is a highly accomplished tourism marketing, strategy, and branding expert who is widely regarded as one of Canada’s top tourism policy minds. Since joining Destination Greater Victoria in 2014, Paul has led DGV to numerous significant accomplishments, including:

  • Co-founding the IMPACT Sustainability Travel and Tourism Conference.
  • Aligning DGV business and sustainability goals with local community values, achieving 97% community support for tourism.
  • Recovering Greater Victoria’s visitor economy to beyond pre-pandemic levels in less than one year from reopening.
  • Evolving DGV into a global leader in sustainable tourism practices and winning Destination International’s Destination Organization Award for Global Impact.

Paul’s 28 years of tourism management and leadership experience includes holding leadership positions with the Canadian Tourism Commission, Rocky Mountaineer Rail Tours, Mount Seymour Resorts and Tourism Vancouver. He serves on the board of the Destinations International Foundation and previously served on the board of the Tourism Industry Association of Canada as the Advocacy Committee Chair.

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Destination Greater Victoria is honoured to be based on the traditional territory of the Lekwungen-speaking peoples of the Songhees Nation and the Esquimalt Nation, whose historical relationships with the land continue to this day.